3 Ways Content Generates Leads for Your Business

When consumers have a question about a product or service they need, they turn to a search engine. In fact, 53% of shoppers use a search engine to research before making a purchase. Content like blogs and social media posts provide potential consumers with valuable information to answer their questions as well as an introduction to a brand or business that can meet their needs.

With so many consumers taking advantage of the internet for their research, it is crucial that businesses have an online presence that reaches new customers. An effective content marketing strategy will lead potential consumers to your business and ultimately demonstrate your brand's expertise and credibility.

What Is Content Marketing?

Content marketing is the usage of content like blog posts, resource articles, and videos to draw in new customers by establishing credibility and building brand awareness amongst a target audience. Successful content is focused on informing the consumer above all else. Content should be created with the intention of providing valuable information to the consumer to help them along the process. However, thoughtfully developed content has several other direct benefits.

Content like blogs and landing pages help draw potential customers and clients to your website so they can learn more about your business and discover how your services will benefit them. Informative and valuable content leads to more leads for your business and higher conversions. Conversions are when customers choose to interact with your business or service. These interactions can be contacting the business, filling out an online form, or making a purchase, among others. Ultimately, strong content is the first step on the pathway to a successful customer interaction.

Why Is Content Marketing Important?

An effective content marketing strategy will set your business apart from the others, especially when competing against others in your local market. Especially with the number of transactions that start with an online search, content provides a way for potential consumers to find a business that will meet their needs. Well-written, strategic content will do the following:

1. Expand Your Online Presence

Effective content marketing ultimately increases your business's exposure to potential customers. When a customer needs a service or product, they often turn to search engines to learn more about the topic and explore their options. Abundant, valuable, and informative content on your website makes your site more likely to pop up in search results and reach a wider audience, bringing in a higher potential for new sales and conversions.

For many, organic search is one of the most successful digital marketing strategies. With more content on your website, you have more opportunities to rank higher in search results and take advantage of the high number of consumers using search engines to learn about a service, especially when you use the proper strategies. Helpful content is the doorway for many consumers to discover your business and learn about your services, developing more traffic for your site.

2. Build Trust Among Your Audience

Once consumers discover your business, content influences their perception of your brand. When content is well-written and informative, consumers begin to view your brand as trustworthy and keep your brand in mind when they are ready to make a purchase. By investing in consistent and valuable content, you create more opportunities to develop a strong reputation amongst consumers and establish your brand as reliable and trustworthy.

3. Urge Consumers to Take Action

Once consumers discover your site and realize that they can trust your credibility, they should realize the benefits of working with your services. Good content should never be too "salesy" or promotional. Its primary purpose is to inform the reader and demonstrate your business's expertise on a subject. However, good content can still highlight how the reader can benefit from your services.

For example, if you run a car repair service, you can create a blog on your site where a customer reads about the importance of regular oil changes, which then informs where they can receive an oil change. Although sales are not the priority in good content, good content is a part of the pipeline that leads to conversions.

Generate Leads for Your Business with Strong Content

Great content is part of the pathway that draws potential customers to your services. By neglecting your content marketing strategy, you are missing out on valuable opportunities to reach new potential customers. To learn more about receiving quality content that highlights your brand and connects you with new customers, contact us here.